Target audience

From the primary and secondary research which I have done I have come to a conclusion about who my target audience for my magazine are. I am aiming my magazine at both genders between the age range of 16-25. They are either college/university students or have full time jobs. They are image concious and like clothes shops such topshop, triple S etc. They are intrested in indie/alernative bands and artists and enjoy ending live music events. They are open minded to new bands/artists and different genres. They like to use music magazines other facilities especially websites, and use the internet on a daily basis.

From the findings of the results I have decided to create a bold and outstanding front cover with contrasting colours as this will appeal to the target audience who are fun and individual which I know through my primary research.