Secondary Research

Secondary research looks at who reads magazines and what the readers interest's and personalty's are like. This informs the magazine who their magazine is aimed at so what they need to incorporate.

http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf

This reader profile for NME shows who their target audience is. From this I can see that NME is aimed at young men between the ages 0f 16-25. It is clear that they are interested in technology such as phones and laptops. This may also suggest that they regularly use the Internet. It is also clear that they are image conscience as they shop in 'Topman' and 'Levi'. The readers of NME also like to have fun as they are intrested in the x-box and games. This profile shows that generally the readers of NME have a disposable income large enough to spend on looking good and having fun.

http://www.bauermedia.co.uk/Brands/Q/

This is the reader profile for Q magazine. The readers of Q magazine are individual and are older than the readers of NME and Kerrang. They have a variety of intrests more than just music. These include sport film and politics which are aimed more at males over the age of 20. Not only is Q a magazine but it also has radio station and website which makes Q more accesible from different places. Q have readers who are passionate and open minded, this refelcts in the content of Q magazine.

http://www.bauermedia.co.uk/Brands/Kerrang/

Kerrang magazine is aimed at a young audience of mainly male between the ages of 16-25. They are individuals and have a passion for rock music. Kerrang not only caters for their target audince through their magazine but they also have a radio station, TV channel and website, as their audience regually use these facilities.